What's the difference between a consultant and a coach

Briefly, the difference between a business consultant and a business coach is that the consultant is expected to conduct the work and a coach helps you define the work that you need to do. What is better for your business will depending upon your situation including your level of expertise in the area being considered, your available time and the resources required to accomplish the task. Ultimately, if the project is something that will help you grow your business, will be an on-going function and requires an indepth knowledge of your operations you might want a coach to teach you how to accomplish the task for yourself. Projects that require an outside perspective or may be a one-time event are better suited for a consultant.

In either case, chose a coach or consultant based upon their track record for similar businesses and understand how their services will bring value to your business.