People do business with your company because they trust you and your product to perform to expectations. They have worked out the value proposition, formally or in their head, to be equal or greater to the price they will pay. Building this trust means not overstating your performance, establishing a realistic, if not conservative, expectation, addressing the individual concerns of your customer, and finally, following-up to make sure they have received the value they anticipated.
Treat every customer as they are your first customer. Building your business one customer at a time will lead to a satisfied customer based that will become your best marketing engine. Referrals and life long customers are the growth vehicles that advertising cannot buy.
What is more important to your business than your customer?
Sunday, February 14, 2010
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